4 - 7pm

Appleton Estate Rum

A Jamaican-inspired backdrop creates a vibrant setting for guests to capture moments and enjoy the atmosphere. Guests are invited to personalize bandanas on-site while sampling Appleton Estate Rum, creating a relaxed, engaging stop within the event flow that encourages interaction and memorable moments.

3 - 6pm

Miller Lite

This activation brings the true rodeo feel to life with a hat wall that sets the scene for standout photo moments. Guests can have personal items like hats and belts branded and engraved on-site or customize select glassware to take home as a keepsake. The experience is designed as an eye-catching, interactive spot that guests can enjoy at their own pace while creating something uniquely theirs.

3:30 - 5:00pm

The Cabernet Shootout 

MASTERS MAKE THEIR CASE

Our Master Sommeliers go bottle to bottle, each championing a favorite Cabernet in a lively, fast-paced tasting. You’ll swirl, compare, and cast your vote as they make their best arguments — complete with spirited banter and insider tips. One Cabernet will rise to the top, and you’ll leave with a sharper palate and a new go-to red.

3 - 5:30pm

1800 Tequila

This activation brings the spirit of the Jalisco hills to life, with a rustic setup of barrels, hay bales, and cacti perfect for photos and social sharing. Guests can stroll through the space, snap standout photos, and enjoy curated 1800 Tequila cocktail samplings along the way, making for a lively and engaging experience.

4:30 - 6:30pm

Hennessy

A pop-up bar paired with a striking step-and-repeat backdrop creates a polished, photo-ready destination within the event. The space is designed for guests to gather, capture moments, and enjoy a curated lineup of specialty Hennessy cocktails. Featured serves include the Cherry Blossom Sidecar, a VSOP Espresso Martini, and an XO Old Fashioned.

12 - 3pm

Crown Royal

Guests will feel like true rodeo royalty during this vibrant, engaging pop-up, complete with a lush throne for must-have social media moments. Flask engraving will be on-site and guests will get to take home a range of branded giveaways, creating a lasting keepsake from the experience.
Alongside the giveaways, guests can sip on a signature cocktail and a newly released Crown Royal expression.

4:30 - 6:30pm

Garrison Brothers 

A toast to Texas! This experience celebrates Garrison Brothers’ newest Bottled in Bond release with a moment designed for savoring and connection. Guests can gather to enjoy featured pours while learning about the story and care behind this new release. The activation offers a welcoming, distinctly Texas way to mark the debut.

4 - 7pm

Fever-Tree

Experience the vibrant flavors of the rodeo with Fever-Tree. Guests will enjoy samples of the Paloma on the Range cocktail that features LALO Tequila and Fever-Tree Pink Sparkling Grapefruit. The event will highlight the perfect balance of Fever-Tree mixers and premium spirits, crafted to complement the lively rodeo atmosphere.

4 - 7pm

Still Austin 

This activation will let guests freshen up their rodeo finest while soaking in the scene with an on-site hat-shaping and embelishment station. While their hat gets a quick glow-up, guests can sip on signature cocktails like the Cattleman Old Fashioned and the Texas 75.

3:30 - 5pm

Strings, Stories & Sips 

A COWBOY’S SONGBOOK OF WINE

Every great bottle carries a tale — and this session pairs soulful, acoustic storytelling with a curated flight of unforgettable wines. As corks pop, award-winning musician, Moses Rangel will guide you through moments, melodies, and flavors that turn each pour into an experience. Settle in, sip along, and let the music amplify the character of every glass.

3 - 5:30pm

Traveller Whiskey 

An authentic rodeo atmosphere comes to life through rustic textures and warm, Western-inspired details. A custom-lit backdrop and barrel-style beverage station set the scene for photos and casual gathering, complemented by a standout photo moment. Branded bandanas offer a take-home keepsake, with sampling of Traveller Whiskey available throughout to complete the experience.

3 - 5:30pm

Jack Daniel’s

Guests will step into a live-show–inspired moment that feels pulled straight from a concert, with bold signage, branded takeaways, and a merch-style setup that adds edge to the event floor. The space creates a natural hangout for quick interactions, photos, and grabbing branded keepsakes. Jack Daniel’s cocktail sampling will be available on-site, giving guests a chance to sip, connect, and take in the energy of the moment.

1:30 - 3:30pm

Casamigos

This pop-up brings a spirited spark to the rodeo, blending bold visuals with a polished photo moment. Guests can create custom bandanas on-site, turning a quick stop into a personal keepsake. Curated Casamigos cocktails are served throughout, offering a lively, social experience that feels both fun and refined.

1:30 - 3:30pm

Hennessy

A cocktail station with a step-and-repeat backdrop creates a photo-ready destination within the event. Guests can stop by, capture a moment, and enjoy a curated selection of specialty Hennessy cocktails. Featured serves include the Cherry Blossom Sidecar, a VSOP Carajillo, and an XO Old Fashioned.

3 - 6pm

High West

A refined rodeo moment comes to life with a curated hat branding and accessory bar, offering a polished nod to classic rodeo style. Guests can customizehats and elevated accessories with on-site branding, creating a one-of-a-kind keepsake to take home. Specialty cocktails featuring High West Double Rye will be served throughout the experience. 

4 - 7pm

Bingham Bourbon 

A warm, welcoming experience featuring Bingham Bourbon and its creator, musician and actor Ryan Bingham. The event centers around a step-and-repeat photo moment inspired by the rugged style seen on Yellowstone and that feels true to the brand’s Texas roots. Guests can capture standout photos and collect exclusive hat patches inspired by the look from the show. Bourbon and cocktail samples will be served throughout, paired with social media moments tied to a chance to win special giveaways.

3:30 - 5pm

Rodeo Bites Roundup

THE ULTIMATE WINE PAIRING THROWDOWN

From bacon on a stick to funnel cakes and even
deep-fried sweets, our Master Sommeliers line up two pours for each rodeo classic. You’ll taste, compare, and help decide which pairing truly tames each dish. Come hungry for fun — and ready to crown the winning matches.

3 - 5pm

LALO Tequila

This activation will feature a specialty hat experience that brings an elevated rodeo edge to the event, blending custom detailing with effortless style. Guests can add personal touches to select hats while enjoying curated cocktails featuring LALO Tequila.

3 - 6pm

Miller Lite

This activation brings the true rodeo feel to life with a hat wall that sets the scene for standout photo moments. Guests can have personal items like hats and belts branded and engraved on-site or customize select glassware to take home as a keepsake. The experience is designed as an eye-catching, interactive spot that guests can enjoy at their own pace while creating something uniquely theirs.

3 - 5:30pm

Red Bull

Guests will dive into a Red Bull–charged experience, taking home custom embroidered bandanas personalized with their initials. Sampling will be available throughout, adding an extra boost to the excitement and making for a dynamic, interactive stop at the event.